Many ecommerce businesses fail at capturing their audience.
The reasons are many. But most importantly, they don’t have a clue on who their customer is and what they want. A product that’s attuned to the needs of the customer markets itself.
So that’s where you start.
Step #1 Understand who your customers are
Make sure you understand who your customers are and what they want. The next part of this process is about giving your customers what they want. You’ll need to start by identifying which
keywords people are searching for and which keywords you have a lot of competition for.
You’ll also want to take a look at the potential problems that your competitors are having, as well as the potential solutions that you have. For example, if you’re selling a weight loss supplement and your products are not very effective for people who are interested in a weight-loss issue, you want to make sure that you are aware of the problems customers have.
Then what you’ll want to do is to find out who your competitors are. Then, you’ll want to take a look at the competition’s website and see if it solves their problems.
Once you’ve amassed all of the information that you need to do this:
Step #2: Create buyer personas based on your existing customers
Simply create a buyer persona based on your current customers.
Use a persona creation tool that you will need to create the persona. You’ll need to do a bit of legwork and study, as well as to answer yourself questions like the ones I mentioned in the last section. The persona is a rough representation of who your ideal customer is, what problems they have, and what you can offer them in exchange for their data.
Step #3 Educate people on the product
Another thing that you’ll want to do is educate people on your product. This is an area that many
people fail to get right – particularly at the beginning of the process.
The reason for this is that it can be a difficult task to pull people on the phone and talk to them,
especially when dealing with digital product companies. But, if you’re looking to master the sales process, and who knows, you might find that you’re already way ahead of your competition. As you gain more information and start to educate customers more efficiently, you’ll quickly learn that some of the things that people don’t know about your products are actually something that someone has figured out for you. Create blog posts, create infographics, or create buyer’s guides.
The best way to do this, of course, is to have your employees do it for you. They should be able to put out exactly what customers need. You can then give them something that they can share with people. For example, if you have a blog that is targeted towards beginners, you might want to have your employees write a blog post about core aspects of the business. For example, 2ndKitchen writes about different kinds of restaurants, one can startup. Or create an infographic that presents complex ideas in easy to understand ways with a free tool like Visme.
These are all great ways to make sure that any potential customers have the information that they need and that your company is the one to have in their inbox. You’ll then be able to educate them on your company and your products, and eventually, you’ll be able to send them a promotional email, where you can offer them a free trial of your product.
With blog posts and guides you also stand to gain links.
More avenues to market
* Create a Facebook Group, where you can post a link to the company’s website
* Have your employees take over their company’s Facebook page, where they can
post a link to their website
You can also set up a Facebook ad campaign, where you’ll be able to target people by the amount of time that they have been a customer, or by the product that they have downloaded.
Lastly, you’ll want to invest in a referral program. This is a method where customers can be incentivized to refer their friends, and you’ll be able to figure out the best way to get people to share.
When you’re trying to figure out what kind of reward to offer your employees, you’re going to need to think about the best way to do it. You’ll want to know what’s going to make them happy and what motivates them.
Once this is done you will be able to successfully market your business.
Disclaimer: This post was originally written by George Matthew. George is a freelance writer who writes at Thinkingne.com.TrumpTree360 thanks George for his contribution.